King Solomon’s Wisdom – Wise Decision-Making in PR & Marketing
Once upon a time, in the land of ancient Israel, there lived a wise and renowned king named Solomon. His reputation for wisdom and fair judgment had spread far and wide, attracting people from all walks of life seeking his counsel. One day, two women came before King Solomon, both claiming to be the mother of a precious baby. They were embroiled in a bitter dispute, each insisting that the child was rightfully hers. Unable to determine the truth, Solomon devised a clever plan to reveal the genuine mother’s love. “Bring me a sword,” he commanded, “and we shall divide the child in two, giving each of you an equal portion.” Upon hearing this shocking proposition, one of the women cried out, “No! Spare the child’s life. Let the other woman have him. I would rather see him alive and well than dead.” Solomon smiled, his eyes gleaming with wisdom.Read More
The Pivotal ‘Lighthouse’ in Guiding Corporate Reputation
Hello all, and welcome to another #WisdomWednesdays! Today, I’d like to shine a light on an aspect of public relations that often goes unnoticed. We often see PR as the beacon that shines brightly during product launches or crises, but I invite you to envision it as the steady lighthouse, guiding the corporate ship through both calm and stormy waters of reputation management. Corporate reputation isn’t just built on well-crafted press releases or successful product launches. It’s the sum of countless interactions, internal decisions, and external factors that cumulate over time. PR professionals aren’t merely the ‘torchbearers’ who step in when visibility is needed or the ‘lamp-lighters’ who highlight the positives of the corporate image. We are more akin to ‘lighthouse keepers,’ continuously monitoring the environment, identifying potential hazards and opportunities, and subtly adjusting the light to maintain alignment with our core values and strategic objectives. We collaborate with stakeholders acrossRead More