Unlocking the PR Power of “The Mahabharata”: Lessons from Krishna’s Strategic Communication
Today, let’s embark on a journey through the corridors of history and discover how Krishna’s advice in The Mahabharata, to the Pandavas holds profound insights even today. The Power of Narratives: Weaving the Threads of Influence “The Mahabharata” is more than just a story; it’s a grand tapestry of narratives that captivate the hearts and minds of audiences even today. Krishna knew the power of storytelling and used it to shape perceptions and influence opinions. Just like Krishna, we must master the art of crafting narratives that resonate with our target audience, forging lasting connections through the magic of storytelling. Strategic Communication: Krishna’s Counsel to the Pandavas In the battle of Kurukshetra, Krishna provided the Pandavas with invaluable counsel, guiding them through the complexities of life and war. Similarly, our role is to be strategic advisors to our clients, steering them through the ever-changing media landscape and communication challenges. WeRead More
The Emperor’s New Clothes – Unveiling the Perils of Groupthink in PR and Marketing
Let’s delve into the enchanting world of Hans Christian Andersen’s “The Emperor’s New Clothes” and uncover the valuable lessons it holds for us. You must have heard this story before, but still stay with me, you never know what you may uncover in a serendipity. Let’s dive in! 🌟 In this timeless tale, we meet an emperor who falls victim to the perils of groupthink. Blinded by flattery and the fear of being seen as ignorant, he blindly accepts the deceitful claims of two cunning weavers. These weavers promise him a magnificent suit of clothes that are invisible to those who are unfit for their positions or “hopelessly stupid.” Caught up in the excitement and the desire to fit in, the emperor and his courtiers pretend to see the nonexistent clothes, fearing the consequences of speaking up and questioning the status quo. But it takes a child, innocent and unburdenedRead More