“Made to Stick” – Crafting Messages that Resonate and Endure

“Made to Stick” – Crafting Messages that Resonate and Endure If you’re seeking to understand why certain ideas have the resilience of a cockroach while others fade faster than a Snapchat message, “Made to Stick” by Chip and Dan Heath is a must-read. As PR and marketing professionals, it’s our job to ensure our messages not only reach the target audience but also stick in their minds. The authors of “Made to Stick” propose the SUCCESs model – Simple, Unexpected, Concrete, Credible, Emotional, and Stories. This model guides us in shaping ideas that are not only compelling but also memorable. But let’s go beyond the basics today. What if we looked at this model not just as a toolbox, but also as a lens to rethink our entire communication strategy? Think of “Simple.” It’s not about dumbing down complex ideas but uncovering the core of what you want to communicate.Read More