The Oddball PR Crises

Happy #FunFriday everyone! When you think of crises, what comes to mind? An errant tweet? A product recall? How about… a rat-infested pop-up store or a rogue piece of candy causing an international incident? Welcome to the lighter, albeit no less challenging, side of crisis management. We often think of crises as grave and consequential, but sometimes, the universe has a sense of humor. These unusual incidents can catch even the most seasoned professional off guard, reminding us that in the PR world, we should always “expect the unexpected”. Let’s start with the case of a popular fashion brand that launched a pop-up store in the heart of New York City, only to have it invaded by a swarm of rats overnight. Cue the panic, and the PR team’s scramble to turn a potential disaster into a unique branding moment, successfully spinning the story as an “urban experience”. Or consider the instanceRead More

From Passive Receivers to Active Participants: The Evolution of Consumer Behavior

Hello, everyone! Happy #ThrowbackThursday! Today, I want to take you on a trip down memory lane to look at how consumer behavior has dramatically changed over the years and the implications it holds for us. Let’s wind the clock back a few decades. Once upon a time, consumers were mainly passive receivers of messages that brands pushed through traditional media channels. They had limited choices and limited voices. Fast forward to the present, and we’re in a vastly different landscape. Today’s consumers are not just listeners; they’re talkers, sharers, creators, and influencers. With the advent of digital and social media, they’re empowered to voice their opinions, amplify their experiences, and shape brand narratives like never before. This fundamental shift from passivity to active participation has significant implications for how we approach PR and marketing. So, what does this mean for us?It’s not just about crafting the perfect message anymore; it’s aboutRead More