Covid19 has done enough damage to businesses across the world, but as they say, the ‘show must go on’, the business has to continue functioning and will sooner or later have to find the safest and effective way to remain resilient. While the economy limps back slowly, there will be an increased need to communicate more effectively all over again and communications will become key to the success of businesses moving forward. Advertising and print media both have taken a big hit, it is public relations that is giving the ventilator support to the brand campaigns.
Online content consumption is increasing, there has been spike across the content categories, from learning to entertainment, and people are massively consuming content. So when advertising is down, communications is now being actively supported by content creators crating interesting content from the confines of their homes. People have more time in their hands but at the same time, there has been exodus of content being bombarded, consumer would turn to their trusted sources to qualify what they are consuming. This phenomenon makes Influencer marketing important more than ever.
Here’s what’s has changed and why is the best time to engage micro and macro-influencers to influence your consumers. Have a look at the infographics to give you a sneak peek into how influencer marketing can help build the bond with your consumers even in troubled times.