#PR consultants of #hedgefund managers and institutional investors had no clue what had transpired when their leaders were hosted on Fox News Media — all they appeared was emotional, without any technical understanding of how #Reddit operates, they could have better prepared them before the interview.
#PRpractitioners scan the news but largely from traditional channels, platforms like Reddit are completely out of radar, the world is changing but we are not.
The lesson here is to move beyond pink papers to understand what’s actually happening in the #market, new age as well as traditional digital platforms are being actively used by investors.
I am sure market experts will have more insights to teach and I want to encourage everyone to come forward and share their understanding of the learning we can gather from this fiasco. A small explanation of what exactly happened is posted below.