Historic PR Crises and Timeless Lessons
As PR professionals, we understand that handling crises is an integral part of our role. Today, let’s take a step back in time and reflect on historic PR crises that have shaped the industry and taught us invaluable lessons. Join us on this journey of #ThrowbackThursdays as we explore some notable examples: 1️⃣ The Tylenol Crisis (1982): One of the most renowned crises in PR history, the Tylenol poisoning incident taught us the significance of swift and transparent communication. The company’s immediate recall, honest communication, and implementation of tamper-resistant packaging set a benchmark for crisis management. 2️⃣ Exxon Valdez Oil Spill (1989): This environmental disaster highlighted the importance of taking responsibility and demonstrating genuine concern. Exxon’s initial response lacked empathy and fueled public outrage. 3️⃣ Pepsi’s Syringe Scare (1993): A false claim of syringes found in Pepsi cans caused widespread panic and damage to the brand’s reputation. Pepsi’s proactive response,Read More
The Pursuit of Happyness – Perseverance and Personal Branding Lessons
Lights, camera, action! Today, let’s dive into the inspiring world of “The Pursuit of Happyness,” a film that captures the essence of perseverance and the transformative power of personal branding. Based on a true story, the movie follows the journey of Chris Gardner, a struggling salesman and single father, as he navigates through homelessness and personal challenges while pursuing his dream of becoming a successful stockbroker. Here are some unique perspectives that PR professionals and startups can draw from this remarkable story:🌟 The Power of Authenticity: In the face of adversity, Chris Gardner remains true to himself and his values. He showcases the importance of authenticity in personal branding, encouraging us to embrace our unique qualities and share our genuine stories with the world. 🌟 Storytelling as a Differentiator: Chris’s story resonates with audiences because it’s relatable and emotionally compelling. We can learn from his ability to craft a powerfulRead More
MS Porrima runs aground at Kihim bea
MSPorrima a #Swiss experimental #ship that runs solely on renewables: solar, wind, and hydrogen power has run aground at #Kihimbeach. It was sailing around the world, having left Osaka, Japan on December 18, 2021. This epochal trip to five continents is part of the TEAM EXPO 2025 Co-Creation Challenge, but sadly now it is beached near #mumbai I tried to pull it out but then i thought let it rest here for sometime PORRIMA – named after the Roman goddess of the future – was the first in the world to circumnavigate the globe using only solar energy under its previous name, ‘#PlanetSolar’. Now, using solar, wind and hydrogen, the 36-metre 100-tonne vessel also utilises #AI Just as lungs remove the CO2 from our blood, the same technique is used to clean seawater, isolate and destroy microplastics, making PORRIMA the only vessel in the word certified to produce and consumeRead More