Browsing TagPR

virtual office

Unoffice Consultancies

Are PR consultancies ready to give up their office space and service clients using virtual means even post-pandemic? Will physical office space never go out of vogue and the sector will be back to its original form when the pandemic vanishes? What will the industry and its employees expect their ideal workplace to be? What will change and what will not? These are some of the questions the industry is ceased with but no clear answer emerging yet. If you have your views on this, kindly share in the comments below.

Troll

Not if? But When?

Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands are trying to answer is not, what if they get trolled but when? Social media today has given voice to everyone wielding a smartphone and we as brand custodians have to listen to those voices. Though not an expert on trolling but sharing few thoughts, which can be further expanding or corrected basis your feedback and experience. Please share your views in the comments below.

data storytelling

Enter the age of data-driven storytelling

We all are adapt at pitching stories based on research reports, but can we create a report from the excel sheet or can we churn stories from a large chunk of data and statistics. If the answer is no, you are not alone, but can you train yourself in becoming data visualizers and data storytellers? Of course yes, and that is what will be one of the most important tasks of communicators in the future. Be a data storyteller, it pays!

startup

7 Insights I learnt from Startups

I have been working with #Startups right from early-stage to #Minicorn, #Soonicorn and #Unicorns. And eagerly looking forward to working with #Decacorn and #Hectocorn Startups. Right from 2013 to date, I have learnt hundreds of things from these brilliant #entrepreneurs, who want to make the world a better place to live. Sharing with you 7 insights that I have gathered and urging you to share more from your own experience.

#pr #publicrelations #pragency #communications #corporatecommunications #managementskills #Marketing #DigitalMarketing

Diplomacy

PR and the art of diplomacy

Tact or diplomacy is understanding why someone is speaking or acting in a certain way and responding sensitively. Easier said than done, but if we practice this skill sincerely, we can do very well in our personal lives and specifically in our career. Sharing few tips that can help you get started on this journey, in case you are yet to take the first step!

Chasm

The Client – Consultancy Chasm

PR consultancy and client relationship is almost like a marriage, few seem to be just made in heaven; while others pass through the storm almost every day, leading to an unpleasant and sour break-up. Though not easy, but the responsibility of making sure the relationship lasts is majorly on the consultancy, because unlike marriage the consultancy get paid to ensure the continuity. Read on and make sure you leave your comment with agreement or disagreement. Open to hear both side of the story.

PR for PR

PR for PR

We have heard this statement multiple number of times, primarily when the word ‘PR’ is used loosely in any random events. But apart from discussing within a fraternity, the industry on the whole is still to achieve the outcome that can be called as satisfactory. What is missing? How can each one of us play a part in making this possible? Let’s discuss…

working mothers

Pandemic and the vulnerability of working mothers

This pandemic has brought unprecedented challenges to many but I believe one section of our workforce who is suffering the most is working mothers. It’s not easy to be a mom of school-going children, manages their online studies as well as tantrums, family needs and upkeep of their homes while giving 100% focus to their work. The industry leaders need to take notice of this and bring in policies that would support them in such trying times.

Mental Wellness

Is the PR industry facing a mental health crisis?

Today, we observe ‘World Mental Health Day’, a day to recognize the importance of mental wellbeing. We has PR professionals would have tired all our best to get our clients quoted in as many industry stories on mental health, but have we given a thought on mental wellbeing amongst us? Our profession is quite stressful, leading to multiple mental health issues, we need more discussion on this topic within our fraternity.

Kitna Deti Hai?

Kitna deti hai?

The obsession with print, front page coverage, Times of India, Economic Times, etc., is not going to end any time soon in India. While all the talk of strategy, analytics, integrated communication, influencer engagement etc. is good for discussion, in the end what matters is, “did you get ET?” or “When are we going to get featured in Tech Crunch?”