Browsing TagPR Professionals

durgamaa

9 lessons we can learn from Goddess Durga

Wish you a very happy Dussehra to you all, may Goddess Durga shower her choicest blessings on you all. Goddess Durga has nine manifestations and each has a story and lesson for us to emulate and learn. As the festival comes to an end, here are nine lessons we can learn from goddess Durga and her many forms.

Chasm

The Client – Consultancy Chasm

PR consultancy and client relationship is almost like a marriage, few seem to be just made in heaven; while others pass through the storm almost every day, leading to an unpleasant and sour break-up. Though not easy, but the responsibility of making sure the relationship lasts is majorly on the consultancy, because unlike marriage the consultancy get paid to ensure the continuity. Read on and make sure you leave your comment with agreement or disagreement. Open to hear both side of the story.

12 Tips for budding PR practitioners

12 tips for budding PR practitioners

I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I was doing and join a five-star luxury hotel as its PR Manager. The position was the first for the hotel and they had also sacked the PR firm as I was taking over the PR role. I knew nothing about the craft but fortunately was saved because I was assigned a desktop computer, which had all the work done by the earlier PR firm. That desktop taught me how to write press releases, media invites, preparing coverage dossiers etc., and I survived this fiercely competitive and exhilarating industry. To aid my survival, I started reading anything and everything on publicRead More

PR for PR

PR for PR

We have heard this statement multiple number of times, primarily when the word ‘PR’ is used loosely in any random events. But apart from discussing within a fraternity, the industry on the whole is still to achieve the outcome that can be called as satisfactory. What is missing? How can each one of us play a part in making this possible? Let’s discuss…

Love your PR partners

Love your PR partners

For corporate communicators, startup entrepreneurs and industry leaders working with PR partners or still thinking of hiring a PR partners, here are 5 reasons why you will fall in love with them. There are many more reasons than these 5, but most important thing is that they love your brand and want to see you succeed at all costs.

The sameness trap engulfing communications professionals

The sameness trap engulfing communications professionals

As a #communications professional have you ever wondered how unknowingly we have been doing the same things over and over again in a similar manner? Or when was the last time you felt really satisfied with an output that was #creative and novel? In our busy schedules, managing multiple #clients and multiple issues simultaneously, we seemed to have got lost in our routine. We are unknowingly getting trapped in the deadly ‘sameness’ trap, which is nothing but simply doing the same thing over and over again. Ofcourse, we do make some minor tweaks, but our repository of ideas has been at somewhat same level. Over time, our plans – monthly, quarterly, annual; or our narratives; or for that matter, even our pitch presentations look identical, which we repurpose over and over again either to our existing clients or new prospects. We tend to do this because, we may find itRead More