The extended lockdown leading large scale layoffs across the media houses has shrunk the newsrooms. These are extraordinary times for everyone, journalists and public relations practitioners, both trying to adjust to new realities. Here are 5 things that you as a PR practitioner can do, to not only remain afloat but also help your clients stay visible until we all adjust to the new normal.
This pandemic has brought unprecedented challenges to many but I believe one section of our workforce who is suffering the most is working mothers. It’s not easy to be a mom of school-going children, manages their online studies as well as tantrums, family needs and upkeep of their homes while giving 100% focus to their work. The industry leaders need to take notice of this and bring in policies that would support them in such trying times.