Should brands succumb to activism?
Myntra, one of the top fashion #etailer, following a complaint by a Mumbai based activist changed their #logo. The complaint was filed by Naaz Patel of the NGO Avesta Foundation in December 2020. Changing the #brandidentity or logo is not an easy decision but the brand nevertheless acted quite swiftly on the complaint, probably to avoid any further escalations or with the fear of antagonizing their dominant target group. However, it did spark a huge debate on social media giving rise to the meme feast as well. Many experts felt that its high time brands should stop succumbing to bullying and take a stand. Nikhil Narayanan, Creative Director, Ogilvy, posted on his LinkedIn, “If brands begin catering to the whims of every individual, running a business might become next to impossible. Even worse, the devious ones might employ the very same tool to attack rivals who are doing better.” Also,Read More
Integration Vs Expertise
What is the best way to look at a campaign? Has one consultancy manage the end-to-end execution or bring in specialists to manage each unique part of the campaign that is best suited for? Do all integrated firms have expertise all across the value chain? Can they provide the same results as multiple independent experts can bring to the table? Do Independents have the expertise of understanding the whole piece and effectively aligning to the 360-degree campaign? These are some of the things that bother brand managers and marketers, while there is no one right answer, but here are few points to consider, while planning your campaign
Not if? But When?
Trolling today is a global menace and any brand can come under the attack with or without any agenda, hence the question brands are trying to answer is not, what if they get trolled but when? Social media today has given voice to everyone wielding a smartphone and we as brand custodians have to listen to those voices. Though not an expert on trolling but sharing few thoughts, which can be further expanding or corrected basis your feedback and experience. Please share your views in the comments below.
7 Insights I learnt from Startups
I have been working with #Startups right from early-stage to #Minicorn, #Soonicorn and #Unicorns. And eagerly looking forward to working with #Decacorn and #Hectocorn Startups. Right from 2013 to date, I have learnt hundreds of things from these brilliant #entrepreneurs, who want to make the world a better place to live. Sharing with you 7 insights that I have gathered and urging you to share more from your own experience.
#pr #publicrelations #pragency #communications #corporatecommunications #managementskills #Marketing #DigitalMarketing
Not everyone can become an artist, but an artist can come from anywhere!
However, every work is a chance to do art, each time we get to it. We are known as an artist only if we succeed in creating art, more number of times than any other average worker. An artist need not be only from creative fields, there are artists, who work with numbers, business models and conversations. Art needs to be about intent and communication, not substances as Seth Godin would state it. He says an artist is someone who uses bravery, insight, creativity and boldness to challenge the status quo. An artist will never be a cog in the wheel, he is driven by his own terms. Having said that, you can still see artists all around us. Sometimes, even at the supermarket, where an exceptional customer service representative uses a conversation to convert an angry customer into a raving fan. This line I happen to hear it yesterday,Read More