Browsing TagDigital Marketing

Should Google and Facebook pay news publishers?

Should Google and Facebook pay news publishers?

Media houses and digital platforms have a symbiotic relationship. Media houses generate news and digital platforms like Google and Facebook display this news in their feeds. Platform users benefit because they can get all the news in one place; platforms benefit by increased user attention leading to increased ad revenue and publishers benefit as the platforms send the readers back to the news sites. While this issue was debated on both sides for a couple of years, suddenly Covid19 happened and many journalists lost jobs as well as media houses shut shops. Few tried to monetize their content but are yet to be successful in making readers pay for the content. Looking at the current state of news organizations, few countries have decided to force Google and Facebook to pay news publishers under competition rules. Though Google has agreed to pay news publishers $1 billion over the next three years,Read More

Digital Crisis

Crisis in the digital age

In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is a task that summons an army of knights!
Listed below are few pros and cons of crisis in the digital age, do share your feedback

Integrated Marketing

Integration Vs Expertise

What is the best way to look at a campaign? Has one consultancy manage the end-to-end execution or bring in specialists to manage each unique part of the campaign that is best suited for? Do all integrated firms have expertise all across the value chain? Can they provide the same results as multiple independent experts can bring to the table? Do Independents have the expertise of understanding the whole piece and effectively aligning to the 360-degree campaign? These are some of the things that bother brand managers and marketers, while there is no one right answer, but here are few points to consider, while planning your campaign


7 Insights I learnt from Startups

I have been working with #Startups right from early-stage to #Minicorn, #Soonicorn and #Unicorns. And eagerly looking forward to working with #Decacorn and #Hectocorn Startups. Right from 2013 to date, I have learnt hundreds of things from these brilliant #entrepreneurs, who want to make the world a better place to live. Sharing with you 7 insights that I have gathered and urging you to share more from your own experience.

#pr #publicrelations #pragency #communications #corporatecommunications #managementskills #Marketing #DigitalMarketing

Influencer marketing catching steam in times of Covid19

Influencer marketing catching steam in times of Covid19

How #Covid19 has given a boost to influencer marketing like never before. When it becomes difficult for consumers to the difference between real and fake news, they turn to their trusted influencers to seek advice and opinion. Influencer Marketing will see a further rise in the coming months even post covid. Check the #Infographic