Browsing CategoryCommunications

media

Shrinking newsrooms and increased challenges of communicators

The extended lockdown leading large scale layoffs across the media houses has shrunk the newsrooms. These are extraordinary times for everyone, journalists and public relations practitioners, both trying to adjust to new realities. Here are 5 things that you as a PR practitioner can do, to not only remain afloat but also help your clients stay visible until we all adjust to the new normal.

durgamaa

9 lessons we can learn from Goddess Durga

Wish you a very happy Dussehra to you all, may Goddess Durga shower her choicest blessings on you all. Goddess Durga has nine manifestations and each has a story and lesson for us to emulate and learn. As the festival comes to an end, here are nine lessons we can learn from goddess Durga and her many forms.

virtual office

Unoffice Consultancies

Are PR consultancies ready to give up their office space and service clients using virtual means even post-pandemic? Will physical office space never go out of vogue and the sector will be back to its original form when the pandemic vanishes? What will the industry and its employees expect their ideal workplace to be? What will change and what will not? These are some of the questions the industry is ceased with but no clear answer emerging yet. If you have your views on this, kindly share in the comments below.

data storytelling

Enter the age of data-driven storytelling

We all are adapt at pitching stories based on research reports, but can we create a report from the excel sheet or can we churn stories from a large chunk of data and statistics. If the answer is no, you are not alone, but can you train yourself in becoming data visualizers and data storytellers? Of course yes, and that is what will be one of the most important tasks of communicators in the future. Be a data storyteller, it pays!

startup

7 Insights I learnt from Startups

I have been working with #Startups right from early-stage to #Minicorn, #Soonicorn and #Unicorns. And eagerly looking forward to working with #Decacorn and #Hectocorn Startups. Right from 2013 to date, I have learnt hundreds of things from these brilliant #entrepreneurs, who want to make the world a better place to live. Sharing with you 7 insights that I have gathered and urging you to share more from your own experience.

#pr #publicrelations #pragency #communications #corporatecommunications #managementskills #Marketing #DigitalMarketing

Diplomacy

PR and the art of diplomacy

Tact or diplomacy is understanding why someone is speaking or acting in a certain way and responding sensitively. Easier said than done, but if we practice this skill sincerely, we can do very well in our personal lives and specifically in our career. Sharing few tips that can help you get started on this journey, in case you are yet to take the first step!

Chasm

The Client – Consultancy Chasm

PR consultancy and client relationship is almost like a marriage, few seem to be just made in heaven; while others pass through the storm almost every day, leading to an unpleasant and sour break-up. Though not easy, but the responsibility of making sure the relationship lasts is majorly on the consultancy, because unlike marriage the consultancy get paid to ensure the continuity. Read on and make sure you leave your comment with agreement or disagreement. Open to hear both side of the story.

12 Tips for budding PR practitioners

12 tips for budding PR practitioners

I landed up in a public relations job by an accident. I was running my weekly publication, which wasn’t doing that well, and my family was fighting a major medical and financial crisis. One day a good soul showed up in the hospital and asked me to drop what I was doing and join a five-star luxury hotel as its PR Manager. The position was the first for the hotel and they had also sacked the PR firm as I was taking over the PR role. I knew nothing about the craft but fortunately was saved because I was assigned a desktop computer, which had all the work done by the earlier PR firm. That desktop taught me how to write press releases, media invites, preparing coverage dossiers etc., and I survived this fiercely competitive and exhilarating industry. To aid my survival, I started reading anything and everything on publicRead More

PR for PR

PR for PR

We have heard this statement multiple number of times, primarily when the word ‘PR’ is used loosely in any random events. But apart from discussing within a fraternity, the industry on the whole is still to achieve the outcome that can be called as satisfactory. What is missing? How can each one of us play a part in making this possible? Let’s discuss…

working mothers

Pandemic and the vulnerability of working mothers

This pandemic has brought unprecedented challenges to many but I believe one section of our workforce who is suffering the most is working mothers. It’s not easy to be a mom of school-going children, manages their online studies as well as tantrums, family needs and upkeep of their homes while giving 100% focus to their work. The industry leaders need to take notice of this and bring in policies that would support them in such trying times.