The sameness trap engulfing communications professionals

The sameness trap engulfing communications professionals

As a #communications professional have you ever wondered how unknowingly we have been doing the same things over and over again in a similar manner? Or when was the last time you felt really satisfied with an output that was #creative and novel? In our busy schedules, managing multiple #clients and multiple issues simultaneously, we seemed to have got lost in our routine. We are unknowingly getting trapped in the deadly ‘sameness’ trap, which is nothing but simply doing the same thing over and over again. Ofcourse, we do make some minor tweaks, but our repository of ideas has been at somewhat same level. Over time, our plans – monthly, quarterly, annual; or our narratives; or for that matter, even our pitch presentations look identical, which we repurpose over and over again either to our existing clients or new prospects. We tend to do this because, we may find itRead More