Branding and brand strategy today are some of the most clichéd and monotonous words heard in marketing conferences, board room discussions and now webinars. What has changed however is the broad definition of the term and the scope of platforms where these can be implied. From smartphone screens to tablets, laptops, inflight and travel entertainment to the parallel universe of the virtual world, the canvas for painting the brand image has exploded, almost as existentially, as the Big Bang that created the universe. And while markets, consumers, the media universe, virtual world and economies themselves are still coming to terms with this massive revolution, it is the marketing minds that hold the answers to the ultimate brand evolution. While marketing plays a key role in every stage of brand evolution and business success, the tone of advertisement commercials, best exposure to vital demographics and ROI from the process demands dedicatedRead More
In an era when the smallest happenings, the faintest experiences and opinion on matters both significant and otherwise, are expressed publicly from an alter transcending the boundaries of nations, time and language; forming a positive brand image and maintaining it is a task that summons an army of knights!
Listed below are few pros and cons of crisis in the digital age, do share your feedback
What is the best way to look at a campaign? Has one consultancy manage the end-to-end execution or bring in specialists to manage each unique part of the campaign that is best suited for? Do all integrated firms have expertise all across the value chain? Can they provide the same results as multiple independent experts can bring to the table? Do Independents have the expertise of understanding the whole piece and effectively aligning to the 360-degree campaign? These are some of the things that bother brand managers and marketers, while there is no one right answer, but here are few points to consider, while planning your campaign
What differentiates successful people than the average ones? Why only a few people are able to do or achieve something that we can only admire and appreciate? Why we stop at only being an average? Through this short note, introducing you to the 40% rule coined by Dave Goggins, a Navy SEAL and world’s toughest man alive. 40% rule was brought alive by Jesse Itzler when he and his family decided to stay with the SEAL for 30 days.
The extended lockdown leading large scale layoffs across the media houses has shrunk the newsrooms. These are extraordinary times for everyone, journalists and public relations practitioners, both trying to adjust to new realities. Here are 5 things that you as a PR practitioner can do, to not only remain afloat but also help your clients stay visible until we all adjust to the new normal.
Wish you a very happy Dussehra to you all, may Goddess Durga shower her choicest blessings on you all. Goddess Durga has nine manifestations and each has a story and lesson for us to emulate and learn. As the festival comes to an end, here are nine lessons we can learn from goddess Durga and her many forms.
We admire people whom we think are perfect and underrate ourselves, we don’t understand that it is no one is really perfect. Perfection is a fallacy. Trying to be perfect is like torturing yourself each day, whipping yourself each time you fail. It is not worth it. Try remembering these 5 points, whenever you feel the urge to be a perfectionist
There are many perks of working remotely – but enhanced visibility isn’t one of them, you can easily fall into to the trap of anonymity. Here are 5 tips that can help you retain your visibility and ensure you remain relevant and respected
The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. Your hardest times often lead to the greatest moments of your life. Having said that, when we go through life’s adversities, we fail to see any silver lining amongst the clouds. Here are 5 things, you should try to make a turn-around. A come back…
Are PR consultancies ready to give up their office space and service clients using virtual means even post-pandemic? Will physical office space never go out of vogue and the sector will be back to its original form when the pandemic vanishes? What will the industry and its employees expect their ideal workplace to be? What will change and what will not? These are some of the questions the industry is ceased with but no clear answer emerging yet. If you have your views on this, kindly share in the comments below.